Product Design · 2024
Invicta —
Product Design
A comprehensive visual identity system for Invicta, one of Brazil's most iconic thermos and vacuum bottle brands — rebuilding their brand language from the ground up with bold, purposeful design.
About the project
Invicta is a Brazilian household brand synonymous with quality thermos products. The challenge was to create a
cohesive visual identity that honored the brand's decades-long heritage while positioning it confidently for
the modern market. Every element — from the wordmark and product label system to the packaging design and
advertising campaigns — was approached with the same rigour: bold, functional, and unmistakably Invicta.
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