Brand Identity · 2025
The Daily
Form
Objects with purpose. A bold brand identity and product design system for a curated marketplace of design objects — celebrating the beauty that belongs in every day.
About the project
The Daily Form is a curated platform for design objects — things that are lovely, useful, and worthy of attention. Florencia Souto and Nano Armanini built a brand language that feels playful yet intentional: a distinctive logotype with personality, illustrated mascots that define each product category, warm editorial photography, and packaging that becomes part of the unboxing ritual. The result is a brand that makes people fall in love at first sight.
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